With demand for Australian made products on the rise, businesses are increasingly branding their wares with the Australian Made, Australian Grown (AMAG) logo.

It brands your product as keeping Australians working.

Managing Director of Slumbercare Bedding in Melbourne’s Oakleigh, Con Apostolidis, first registered his business with AMAG in 2004.

Customers see the AMAG logo as important, Mr Apostolidis said.

“It is important to people, just as imports started coming into Australia from Asia the AMAG logo identified us as an Australian made product, which made people feel confident in the product,” he told Neos Kosmos.

Mr Apostolidis said he believes people are more confident in the AMAG brand because it shows national support.

“It’s keeping Australians employed, it’s keeping the labour industry here in Australia,” he said.

“People are probably noticing we’re losing a lot of work to the Asian companies, so to keep everything manufactured here is important,” Mr Apostolidis said.

He said the AMAG logo is one of the most recognized logos and carries a positive connotation.

“It brands your product as keeping Australians working,” he said.

AMAG Chief Executive Ian Harrison says the campaign continues to grow in size and stature for the benefit of all Australians.

“For almost 25 years the AMAG logo has been helping businesses, consumers, exports and Australia.

“94 percent of consumers recognise it, and perhaps more importantly, 85 percent trust it over any other ‘country of origin identifier’ such as flags, maps and pictures of animals.

“And it can now be found on over 10,000 great Aussie products,” Mr Harrison said.

Mr Harrison said it is tremendous to see more and more businesses branding their products with the AMAG logo in order to help the majority of shoppers who have a clear preference for buying locally made and grown goods.

378 new businesses registered with the AMAG Campaign to use the famous green and gold symbol between 2009 and 2010.

A further 1267 companies renewed their licence to continue branding their products as Australian, taking the total number of registered businesses to 1645.