The Hellenic Australian Chamber of Commerce and Industry Young Professionals Network (HYPN), on Monday 15 September, will be hosting a free seminar in conjunction with Swinburne University presented by Peter Economides, internationally acclaimed brand strategist.
In the seminar, Mr Economides will be giving insights on the importance of branding in the start-up phase of a business and how entrepreneurs can develop their brands early.
“Most startups think that brand is something they can’t afford to think about … but brand is something you can’t afford not to think about,” he says.
Peter Economides has extensive experience in marketing and brand strategy, working across four continents and for internationally renowned companies such
as Apple and Coca Cola.
“We are very excited to have the chance to learn from a global professional of Peter’s calibre,” says HYPN convenor, Ashley Nasiakos.
In addition to the free seminar, which is open to all members of the public, the HYPN, in collaboration with Swinburne University will also be hosting an intensive four hour workshop on Saturday 13 September with Mr Economides on how to brand a business. The workshop is focused on young entrepreneurs and professionals between the ages of 20 to 35 and places are limited.
Those interested in attending the public seminar should RSVP online to reserve their place at www.trybooking.com/Booking/BookingEventSummary.aspx?eid=99550
Those interested in participating in the four hour workshop can email info@hacci.com.au to secure their attendance.