Luxury goods giant Folli Follie has taken out four first prize awards at the 2016 Retail Interiors Awards, in recognition of the company’s innovative approach to creating an attractive and functional environment.

Folli Follie Group was primarily awarded based on the introduction of its concept store, located in downtown Athens, where it offers its customers a unique travel experience of the senses, reports ERT.

The concept store has since been implemented at 50 sales points across the globe, resulting in Folli Follie receiving Best International Store award, Store Window award, Visual Merchandising award and Best Interior (Non-Food) Retail awards.

As a result, the Group was awarded the Top Rated Retail Interiors Project 2016 award.

Folli Follie was founded in Greece in 1986 by Dimitris Koutsolioutsos, with the first store opening its doors in Athens’ commercial district. The company also started to manufacture their own jewellery, launching their own line of watches in 1994. Then in 1995, Folli Follie Group opened its first overseas store in Japan, and is now active in over 25 countries around the world.