Greek retailer AB Vassilopoulos plans to invest €100 million in 2015, which according to managing director Leonidas Vrettakos, will mostly be used for “the opening of new stores, both in Crete and northern Greece, and the renovation of existing stores”.
The company’s management also believes that the process will lead to the creation of 1,200 new jobs.
AB Vassilopoulos currently has 306 stores with a total of 11,408 employees; investments from 2011 to 2013 reached almost €350 million.
The retailer has ambitious renovation plans for its supermarkets, aimed at renewing its relationship with its customers.
This major investment has led to the creation of outlets totalling 5,500 square metres, where consumers can, among other things, find fresh fruits and vegetables, breads and pastries, cheeses, meats and wines from all over Greece and the world, fine fish, freshly brewed coffee and nuts.