New company set up to promote Greek tourism
The establishment of a company whose sole purpose will be promoting Greek tourism, both domestic and foreign, was recently ratified by Parliament
The establishment of a company whose sole purpose will be promoting Greek tourism, both domestic and foreign, was recently ratified by Parliament following an amendment to a bill submitted by the Ministry of Infrastructure, Transport and Networks.
Marketing Greece SA is set to be funded by the private sector (70 percent) through the Association of Greek Tourism Enterprises (SETE) and by the state (30 percent). The company’s share capital of 1 million euros will be covered by SETE (700,000 euros) and the state (300,000 euros).
According to SETE President Andreas Andreadis, the first phase of the company’s development foresees the opening of five public relations offices, which will operate in England, Germany, France, Russia and the United States. These will be followed by another five bureaus in other countries considered of major importance to the Greek tourism market. A website in 10 languages will also be available online.
The Greek National Tourist Organization (GNTO), meanwhile, will maintain responsibility for the sector’s traditional advertising campaigns (in outdoor spaces, for instance) as well as the country’s participation in international trade shows.
According to Andreadis, Marketing Greece will manage a budget of some 6 million euros a year, around 4 million euros of which will stem from private sector participation in the endeavor.
Top priority in the near future will be given to issues such as increasing the number of Schengen visas issued, tax rates on tourism products and a scheme for luxury holiday accommodation that is available for purchase. With regard to Schengen visas, Andreadis estimated that Greece loses about 3 to 5 million tourists per year due to the visa-issuing procedure, which translates into a loss of revenue for Greek tourism of 3-5 billion euros on an annual basis.
Also according to Andreadis, an increase of 3 million visitors to Greece would lead to the immediate creation of some 60,000 jobs. Quoting from a report carried out by an international consulting agency on behalf of the UK, SETE’s president noted that countries that reduced value-added tax in tourist packages observed an increase in revenues.
On the subject of the luxury accommodation scheme for the Greek tourist sector that was put to public deliberation, Andreadis noted that its terms were much worse than a previous scheme put into effect three years ago.
- Register Now
- Golden Dawn's Australian aspirations uncovered
- More Greeks calling Australia home
- Paedophilia charge for Greek Australian
- Greek Adelaide church in hot water again
- AFP show support for Cyprus
- Sixth place for Alcohol is Free
- Do it like the Greeks says German consul
- Fans make the Wanderers a good investment
- Man sues Qatar over drinks car accident
- Marxist reporter won praise for his work
- 8 May 2013 | 12 Votes
- 15 May 2013 | 9 Votes
- 3 May 2013 | 8 Votes
- 8 May 2013 | 8 Votes
- 13 May 2013 | 7 Votes
- 24 Apr 2013 | 6 Votes
More from this Section
- Greek journalist arrested in Iran
- Greek shipowners choose Chinese shipyards
- Anti-racism legislation divides coalition
- Paedophilia charge for Greek Australian
- 13 injured in taverna blast in Salamina
- ND and SYRIZA in Golden Dawn row
- Anti-racism bill causes rift in government
- Director Oliver Stone wishes Tsipras 'good luck'
- Teachers call off strike
- EWG gives green light for next tranche
A conversation with three succesful women in finance and banking will give advice on how to succeed in business
Final evacuation site of the Anzacs marked for posterity
Former Defense Minsiter Akis Tsochatzopoulos is in court over laundering kickbacks from procurement contracts
Vevi and Corinth targeted in attempt to locate troops buried anonymously
"Some kids get their parents' jewellery or record collections as hand-me-downs. Mum gave me this name." Melon Fouraki
A contentious anti-racism bill appeared to be causing an ever-widening rift within the fragile coalition government.
Is Greek Easter the only time young Greek Australians make it to church? Neos Kosmos investigates what draws young parishioners.
Closed in 1996, the High School nurtured many young Greeks
Whatever the outcome, the AFL has only one chance to get it right with no room for sentiment.
In this week's column, Mark Bouris discusses how women's retirement plans are derailed when they get divorced
An internet project is recording the experiences of those who left Greece because of the crisis - to be reborn overseas
Greek Australian artist Anna Pappas took part in 2013 Art-Athina, determined to aid long-term Greek Australian cooperation in art
Mitchell Duke and Trent Sainsbury of the Mariners are among 12 Australian-based players selected for a Socceroos training camp
The Victorian government's grants program will fund improvements to community-owned facilities up to $100,000
Greek basketball great Nick Galis honoured by his club Aris
With one of the largest Kytherian populations living in Sydney, the small Greek island has seen a steady flow of Australian tourists visiting its shores
Marcos Rojas will join the German team and leave behind his team of two years, Melbourne Victory
Greek shipowners have chosen Chinese shipyards for the construction of at least 60 percent of the new vessels ordered in the last few years.