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2009 Tourism ads refreshed

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Greek tourism. Tourism marketing. Greece, the true experience.
4 May 2009

Greece’s new international tourism campaign for 2009 was launched last week by the Tourism Development Minister Costas Markopoulos.

The campaign maintains the catchphrase “Greece, the True Experience”, but is embellished with a new logo and messages for foreign visitors.

The new campaign was developed by Greek agencies Ashley & Holmes with Karamella. The Greek minister said the advertising campaign is designed so that “people around the world will hear, see and feel Greece.”

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