Royal Easter Show: From Sydney to the World
The Royal Easter Show in Sydney is aiming for the international market, after announcing last week the largest ever tourism and events support packages
The Royal Easter Show in Sydney is aiming for the international market, after announcing last week the largest ever tourism and events support packages.
In the past, the event has been marketed in Hong Kong, but MSW Minister for Tourism and Major Events George Souris announced organisers will be tackling the "enormous China market as well as Korea, working in conjunction with Virgin Atlantic. Partners include Air Aisa, China Southern and Qantas Holidays.
To help entice Asian markets, the event has invited 35 key tourism trade representatives from China, Hong Kong, and Korea. Venues will include Chinese singage and Mandarin brochures and translations will be provided on Brochures and the event's website.
"Destination NSW market research shows that the Sydney Royal Easter Show is one of Australia's largest annual events and is the most liked event on the NSW Events Calendar. It also came out on top in terms of the highest awareness of any event on the Calendar, even higher that Sydney New Year's Eve celebrations," Mr Souris said.
Mr Souris added the Royal Easter Show is the perfect event to attract visitors interested in sampling the "essence of Australian life in the heart of Sydney".
"With an assortment of 14,000 best in breed farm animals, arts and craft, cookery and traditional events such as the wood chopping, 300 show bags from which to choose and world class food exhibits, the Show has something for everyone."
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