The moment all the hipsters have been waiting for! Users of Hipstamatic can now post their photos direct to Instagram.

The photo-creating and sharing app is taking off with 27 million uses world-wide and until now, Instagram has only allowed photos from the app to be shared with social networks. But now pics can be uploaded straight from Hipstamatic.

All these cool ’70s looking pics will be labelled with the tag ‘taken with Hipstamatic’ like the dull shades and over or under exposure wasn’t obvious enough? Or what about the staged looking cool demenour of the talent in the pic? Don’t get me started on the travel pics…