When it comes to summer in Europe, Mykonos tops sought after destinations, and this year it has attracted the attention of French fashion house Christian Dior.
The luxury label will be opening up a pop-up shop at Nammos shopping village, its first store on the island, on Friday 15 June.
Open to visitors until 15 October, the store will be stocking an exclusive capsule collection designed by Dior’s women’s collections artistic director Maria Grazia Chiuri inspired by the Cycladic island.
Among the pieces are sweaters, striped bodysuits, cotton pareos and silk cravats with the words ‘J’Adior Mykonos’ – a spin on the French ‘J’adore Mykonos’, meaning I love Mykonos, incorporated into the design.
Also apart of the collection are sandals, ballerina pumps and bracelets adorned with ‘Christian Dior Mykonos’, along with a book tote bag with ‘Mykonos’ woven into the canvas, which is available in four variations.
Aside from the capsule collection, the store will also stock an exclusive advanced selection of Dior’s Fall/Winter collection accessories before they become available worldwide in July.
In a way, the pop-up store is a throwback to the label’s history. Founder Christian Dior spent time on the island in the 1950s, helping to showcase the handwoven fabrics crafted locally. This experience had a flow on effect, going on to influence his own designs in 1953, with dresses named after city centres and islands across Greece including Athènes, Corfou, and Rhodes to name a few.