The Bank of Cyprus has chosen to rebrand itself and will now be known as Delphi Bank.
The change comes following the license to the name expiring recently, requiring them to seek other non-listed names. Marketing manager, Stephanie Apostolopoulos says rebranding was necessary.
“We only had license to the BOCA for twelve months – essentially the rebranding in naming and visual identity was required,” she told Neos Kosmos.
Delphi Bank formally relaunched itself at the Sofitel Hotel in Melbourne Thursday night with invited guests being treated to drinks, food and a live jazz band. The bank is hoping to build on the strong connection it has to the Greek community with the new name.
Delphi is the ancient city home to the famous Delphic Oracle which would relay cryptic messages to those who asked her questions. CEO George Tacticos says the new name fits well with the company’s outlook. “Delphi Bank represents three important pillars we have worked hard to cement: business, community and family,” Mr Tacticos says.
“The name Delphi Bank represents a journey of growth and opportunity and it has an important link with our Hellenic culture” Delphi bank is a member of Bendigo Bank and Adelaide Bank and has been in Australia for more than 10 years.
Mike Hirst, the Managing Director of Bendigo and Adelaide Banks says the brand is a valuable addition to the bank’s overall brand offering. “Delphi Bank has a unique value proposition for the Hellenic community and works to strengthen the groups overall position,” he said.
“The Delphi Bank brand – and indeed their business and value proposition- is completely in line with our community Bank model, as many customers choose to bank with us due to our understanding and engagement with the local community and our commitment to our customer.” Delphi Bank operates in Victoria, New South Wales and South Australia.