With the government expecting to attract 17 million tourists and 11 billion euros to Greece this year, a new video campaign is underway at the peak of the tourism season.

The campaign, entitled Greece: the richest place in the world, comprises posters and four animation videos.
The first 49-second video was released a few days ago, and it is solely in Greek with no English subtitles.

Entitled At the beach, it features a visitor about to start his holiday in Greece and urges domestic tourists to quit their bad seaside habits.

“In the most beautiful country in the world, under the beautiful Greek sun, a visitor is preparing to enjoy their holidays… on a magical beach with crystal-clear waters and super-clean sand… amid tranquillity, hospitality and serenity,” a narrator says, before the peaceful setting is destroyed by rubbish, noise and other bad Greek seaside habits.

The new tourism campaign has been designed by the Thessaloniki-based Beetroot Design Group and has met mixed reactions thus far.

 

Below, watch the new Greek tourism campaign animation video.