The AFL could be considering its online streaming options after the broadcasting rights arrangements end in 2016.

The Australian newspaper is reporting that the AFL is considering using its website as a streaming site. Currently the AFL is looking at keeping the broadcast rights to one game per week in any new deal.

Western Bulldogs president Peter Gordon has chimed in on the topic, saying the AFL should be able to reap the rewards of having more than a million people watch the sport from their devices.

“We’re at the dawn of an age now … where you can actually think about bypassing traditional TV stations and watching things on your TV direct from the
internet,” he told 774 ABC Melbourne’s Jon Faine.

The AFL will be able to utilise the streaming services to add to their advertising portfolio thereby increasing its revenue.

Source: ABC