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Greek Tourism Today: Challenges and Prospects

An open seminar courtesy of the Greek Community of Melbourne

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14 June 2017

Tourism is a highly dynamic industry and change is the only constant variable.

Intensified global competition, unpredictable crises, changing consumer demands and profiles, innovative tourism products and emerging new destinations are only some of the challenges currently faced by tourism destinations.

Greece as a destination is not excluded from these global trends. The presentation starts by discussing tourism as a phenomenon and investigating its evolution as an important activity satisfying human needs. The discussion aims to unravel the type of tourism experiences currently sought by contemporary tourists as well as the resources and the capabilities that tourism destinations need to develop for developing competitive tourism offerings, building a compelling destination image and satisfying the modern tourists.

These arguments are then used for bench-marking and investigating the readiness of Greece to exploit its natural, cultural and human resources for developing sustainable tourism and regional development.

Examples of best and bad practices of various forms of tourism (e.g. wine, gastronomy and nature-based tourism) in Greece will be shown for discussing the challenges and the opportunities faced by Greek tourism firms, organisations and destinations.

Marianna Sigala is Professor at the University of South Australia and Director of the Centre for Tourism & Leisure Management.
Prior to her current position she has been an academic staff at the Universities of Strathclyde and Westminster in the UK, and the University of the Aegean (Greece). She also has professional hospitality industry experience. Her interests include service management, Information and Communication Technologies (ICT) in tourism and hospitality, and e-learning.
Sigala has published six books and her work has also been published in several academic journals, books and international conferences. She is currently the editor of the Journal of Hospitality & Tourism Cases, co-editor of the Journal of Service Theory & Practice and the editor-in-chief of the Journal of Hospitality & Tourism Management. She is a past President of EuroCHRIE and a past member of the executive board of CHRIE. She currently serves at the executive boards of IFITT and CAUTHE. In 2016, she has been awarded the prestigious EuroCHRIE Presidents’ Award for her lifetime contributions and achievements to tourism and hospitality education.

When: Thursday 15 June 2017 at 7:00pm
Where: Greek Centre, Mezzanine, 168 Lonsdale Street, Melbourne
Entry: Free

This event is being realised thanks to the Ithacan Philanthropic Society and Delphi Bank.

For further information contact or call 03 9662 2722.

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Tourism in Hellas is their biggest 'business', their greatest income earner, and yet if they had Australian nouse then tourism would be significantly greater. I am certain that while we all enjoy visiting H E L L A S, we can all think of ways that the tourism industry over there can and must be improved. I certainly can, and wasted my time years ago writing to the then Minister. My reply is still coming./

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