The first custom-made and on-demand Greek motorcycle was showcased at the International Exposition of Cycles and Motorcycles in Milan (Esposizione Internazionale Ciclo i Motociclo – EICMA), one of the leading events of the motorcycle industry.
Created by the father and son team of Dino and Marios Michailidis (whose main activity is air filter manufacturing), DCR 017 is a very ambitious venture.
Its style and look mimics those of the motorcycles of the 70s and 80s; that is why the DCR-017 has no plastic covers, no carbon fibre, just simple and raw metal.
The creation of this special model started a year ago: father and son – have been living and breathing motorcycles since 1972 and 1991 respectively, according to the company website – were finally able to “encage”, as they say, their “beast” and complete it just a few days before the opening of the exhibition on November 9.
DCR 017 targets a special audience that seeks models in a flourishing part of the market: buyers who want custom-made motorcycles.
“It is something we can only compare with a Ferrari or Lamborghini in the car sector; it is obviously a very expensive market, but we have a plan,” Michailidis said at the EICMA presentation.
“If conditions permit, meaning if we have a sufficient number of orders, then we plan to set up a special unit to produce this motorcycle.”