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Greek skincare company Korres, celebrates 20 years with a major acquisition

Korres buys Calderdale Trading Ltd for 120,000 euros

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28 December 2016

Κorres is a Greek company founded in 1996 in Athens by pharmacist Georgios Korres from the island of Naxos.

The company manufactures everything in Greece; produces beauty products for both women and men, based on highly concentrated natural active ingredients.

Korres was a pioneer in Greece in this sector as a partner of the esteemed Tzivanides Pharmacy; located behind the Kallimarmaron Stadium in Athens, set up in the mid 60s as Greece’s first homeopathic pharmacy.

George Korres, joined the team of Mr Tzivanides in 1989 while still studying Pharmacology at the University of Athens. Though sceptical at first about homeopathy, George was soon overwhelmed by the power of natural ingredients. Driven by his own passion and deep understanding of herbs, George envisaged the development of a natural skincare line, which was realized soon after he was trusted with the management of the pharmacy, in 1992. His first step was to set up an exemplary homeopathic laboratory based on international lab standards. Led by the pharmacy heritage, his knowledge and understanding of over 3,000 herbal remedies, and his quest for a more natural approach, he started developing formulations that were first tested on his own friends.

In 1996, Korres was born. The brand’s simple philosophy was rooted in the use of natural and / or certified organic ingredients of the highest quality; skin- and environmentally- friendly products with clinically tested efficacy; products that are affordable for everyday use yet of interesting aesthetics that can ‘inspire & make us happy.’

Korres Wild Rose 24-Hour Cream, the brand’s first global innovation and first ever skincare product, was launched. It went on to become a global best-seller.

The Pharmacy still remains the city’s biggest pharmacy of its kind with a dedicated client following while also serving as a training school for all new Korres team members. The company now celebrates 20 years of international success by announcing the acquisition of Calderdale Trading Ltd, parent of Backyard Design IKE -a strategic partner of Korres SA- for 120,000 euros.

Backyard Design is a company with activities in branding, corporate design, corporate and product communication, graphic & industrial design, merchandising unit design, store design, product packaging, web design, production of corporate, product, education and ad videos and related activities.

Korres SA will launch a 2.8-mln-euro share capital increase plan with the aim to support all acquired copmanies to safeguard their services in the framework of a cooperation agreeement signed with Avon. With the acquisition of Calderdale Trading Ltd, Korres seeks to achieve significant cost saving benefits and to further boost its corporate profile and communication activities.

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