The manufacturer of official Australian Rules balls, Sherrin, is marking this weekend’s multicultural round by supplying balls especially made for the round of matches, each displaying the word ‘welcome’ in one of six languages: Arabic, Greek, Hindi, Italian, Spanish, and traditional Chinese.
It is an effort to connect with a range of cultures that make up our game and continue to expand the AFL to new communities in Australia.
AFL General Manager Inclusion and Social Policy Tanya Hosch said the AFL is pleased Sherrin has manufactured these footballs, as it is a brand synonymous with the game and unquestionably part of the fabric of Australian football.
“As a brand, Sherrin shares a link to our game that few others can claim. Sherrin footballs remain one of the most iconic and enduring elements of Australian football, and the various 2017 Toyota AFL multicultural round Sherrin footballs are an equally unique product,” Ms Hosch said.
“This round gives us the opportunity to acknowledge the contribution multicultural communities have made to the game’s history and to welcome new communities to embrace Australian football as fans, players, umpires, and administrators.”
Managing director of Sherrin, Chris Lambert, said Sherrin is extremely proud to play a role in this year’s multicultural round and is excited to continue to celebrate the diversity that exists in our game and around Australia.
“Footy has a unique capacity to bring together communities and cultures. Sherrin is privileged to help take our great game to new audiences and welcome new fans,” Mr Lambert said.