Greece by Greeks is a campaign that started in 2017 in collaboration with NBA player Giannis Antetokounmpo and the support of Aegean Airlines.
The initiative’s aim is to portray Greece through the eyes of locals and create a list of categories featuring the beauties of Greece, popular and hidden gems alike.
More than 8,000 Greeks took to the website to share their knowledge with photos and insider tips to maximise the experience.
Greece by Greeks has been dubbed the most original online travel guide to Greece on social media several times this week, as travel aficionados love taking notes through the eyes of locals.
Users can select from a list of criteria such us culture, geography, interests, mountain, beaches, food, archaeology, sightseeing, nature and with one click, get one step closer to their dream destination.
Powered by Aegean Airlines, the guide contains thousands of personal tips, interactive maps, photographs and long reviews in seven languages.
Click here to find out more.