The tragic scenes that were broadcast around the world as forest fires broke out east of Athens on 23 July, deeply affected Greeks across the disapora.

Among those who have rallied to assist victims of the devastation, are the people behind Sydney bakery The Good Filo.

Owned by husband and wife teams, Akis and Kathy Daikos and Kiri and Helen Metaxotos, they have well and truly demonstrated what a good filo is, fundraising $20,000 in one day’s trade.

Conceptualised by Akis and Kathy, they ran a social media campaign calling on their customers to assist in their efforts, committing to donate 100 per cent of the proceeds from every pita sold on Sunday, and were overwhelmed by the response.

“It was phenomenal,” Akis told Neos Kosmos.

“It was a great response, the community coming together, and especially goes to show that us Greeks are supporting other Greeks, which is important to do.”

All the proceeds from pites sold on the day went directly to the cause.

Meanwhile four generous senior staff members also offered their day’s wages to the cause, and the owners made additional contributions.

On Tuesday The Good Filo transferred $20,000 through the Commonwealth Bank of Australia directly to the Hellenic Red Cross, which is continuing to provide aid to those who lost their homes and loved ones in the fires.

Akis is no stranger to giving back to the community. Over the years in hospitality, he has used the platform to donate to various charities closer to home, and says it’s important for business owners to use their position to do good where possible.

“I think it’s very important to show what sort of person you are; to show that you’re genuine and you’re not about taking, you actually give back as well. On behalf of myself and the other owners, that’s what we’re about, that’s who we are,” he said.

“It is very unfortunate what happened in Greece, and being the name The Good Filo, the philotimo goes along with it.”