Greek entrepreneur Kostas Tzoumas founded digital company data Artisans GmbH in 2014, specialising in date analysis, fraud detection and optimising direct communications with client base.

The revolutionary software Tzoumas created has attracted conglomerate clients the likes of Netflix, Uber, IMG and Chinese e-commerce giant Alibaba.

data Artisans GmbH is Berlin-based even though its founder is an Athens’ Metsovio Polytechnic University graduate, one of the many that migrated during the crisis.

Speaking to Reuters earlier this week, Tzoumas said that his company had established a good relationship with Alibaba, that has been a customer since 2016.

Even though the Greek entrepreneur was not the one to disclose the price the company fetched, several German publications estimated the sale at around €90 million.

The start-up, named by the Greek graduate of , is the first German-based start-up firm to be bought in its entirety by a Chinese company.

According to local newspaper Handelsblatt, Alibaba bought ‘Data Artisans’ to help optimise ‘Apache Flikn’, Alibaba’s own open-source software which is able to process large volumes of data and expand into more areas.

Here’s a video of Tzoumas explaining the through process behind data Artisans GmbH: