Iconic UK store Topshop is now open for business at the Jam Factory on Melbourne’s Chapel Street. Hundreds of fashion hungry Victorians lined the street as early as 6.00 am to get their hands on a Topshop item.

The 1300sqm store will offer personal styling and feature Topman, an offshoot for the fashion conscious men out there. The clothing promises not to be behind season with the UK market and aims to be refreshed twice weekly.

The funky UK store, that was made even more famous for stocking Kate Moss designs, is a big player in teen and young boy and girl fashions offering fashionable designs for half the price.