History was made in Vienna earlier this year when Australia debuted at the Eurovision Song Contest. Initially envisaged as a one-off to celebrate the event’s 60th anniversary and Australia’s long tradition of broadcasting the show, the European Broadcasting Union (EBU) and Australian broadcaster SBS are proud to announce that Australia will participate again in 2016.
“The feedback we got from viewers, fans, press and the broadcasters after Australia’s participation in Vienna was overwhelmingly positive,” says Jon Ola Sand, Executive Supervisor of the contest on behalf of the EBU. “We strongly believe the Eurovision Song Contest has the potential to evolve organically into a truly global event. Australia’s continued participation is an exciting step in that direction, “It remains to be seen what such an event may look like in the long run,” Sand continues.
In Vienna, Australia was guaranteed a spot in the final. Next year, Australia will have to compete in one of the two Semi-Finals. Australia’s participation is secured for 2016, but it is yet to be decided whether Australia will become a permanent participant in the contest.
“SBS is thrilled to have secured this opportunity for Australia to compete at Stockholm in 2016 and thank the European Broadcasting Union for their invitation. The Eurovision Song Contest is a wonderful example of cultural diversity and social inclusion and our continued participation offers a fantastic opportunity to showcase Australian musical talent in a truly international multicultural celebration. Production partner Blink TV have been integral in supporting our ambition to build Australia’s presence on the world’s biggest stage and together we look forward to again bringing the Eurovision experience to our screens.” says CEO and Managing Director SBS, Michael Ebeid. Earlier this year, Australia was represented by megastar Guy Sebastian who finished 5th in the Grand Final with Tonight Again.
Source: www.eurovision.tv
