The entrepreneurial activities of the Antetokounmpo brothers include investments in real estate, soccer and baseball teams, an equity fund on the New York Stock Exchange, a sports goods store, energy drinks, and endorsements, generating substantial income from social media as well.
With the already two-time NBA MVP and the 2021 champion Giannis as their leading star, the Antetokounmpo brothers have built a significant investment portfolio in Greece, while also having initiated investments and business ventures on the other side of the Atlantic for years.
Since early May 2022, the brothers have started their entrepreneurial activities in Greece in the field of clothing, footwear, and accessories, opening their first sports goods store at the “Eleftherios Venizelos” International Airport in Spata.
The store’s brand name could not be anything other than “ANTETOKOUNBROS,” offering all the authentic products of the brothers, including bags, clothing, shoes, belts, pouches, hats, headphones, mugs, and more. The store is located in the departure area of the airport and is accessible to visitors as well.
Energy drinks and advertising
In addition, Giannis Antetokounmpo is a co-owner of Ready Nutrition, one of the fastest-growing sports nutrition companies in the US. Now, it’s time to launch their products in the Greek market, with Giannis himself endorsing them. A few days ago, the release of Ready Premium Sports Drink in Greece was announced, with The Love Company Hellas being responsible for its exclusive distribution.
The “Antetokounmpo energy drink” will be available in all major supermarket chains in the country, as well as in over 6,000 retail stores, including kiosks and mini-markets. Additionally, the product will be available in sports facilities such as gyms, club canteens, and selected pharmacies.
“As soon as I tried Ready products, I knew they were right for me. Many companies approached me, but when it comes to hydrating my body, I wanted the best. I need to believe in the products and use them, and the truth is, I believe in Ready. I’m happy that the Premium Sports Drink is now in Greece so that people across the country can enjoy the performance advantage and hydration that I myself enjoy,” the Greek Freak told AMNA, who has taken on the promotion of the products, having significant experience in advertising.
On the other hand, Giannis Giannopoulos, Business Unit Director Ready® Greece, stated, “The combination of an exceptionally high-quality Sports Drink, a Premium Brand, and a great athlete like Giannis, who not only uses it but has also invested in it, makes us optimistic in our effort to introduce the category of Premium Sports Drinks in Greece and Europe.” It’s understandable that with one of the most recognisable figures in Greece as a shareholder, promoting such a product becomes much easier.
In the field of advertising, Giannis has an ongoing contract with the company Protergia, endorsing energy products and services. Moreover, the agreement with the betting company Novibet is nearing completion, through which he develops the GianHeart program. However, he is not the only one in the family who has fully embraced the advertising world – we recently saw Thanasis Antetokounmpo endorsing oral hygiene products, while he and his mother, Veronica, participated in a cereal advertisement.
