Italian car maker Ferrari has been labelled the world’s most powerful brand due to its mix of desirability, loyalty and consumer sentiment, according to a brand strength index released by Brand Finance.
Brand Finance CEO David Haigh said Ferrari’s logo of the prancing horse is “instantly recognisable the world over, even where paved roads have yet to reach”.
The brand is one of just 11 in a global elite that have ratings of AAA+ along with the likes of Google, Hermes, Coca-Cola and Red Bull.
Source: Herald Sun