Following the footsteps of Topshop, Pharrell Williams, Raf Simons, Rick Owens, Yohji Yamamoto and Stella McCartney, Mary Katrantzou is the newest entry on the golden list of designers to have teamed up with adidas Originals.
The colourful plus super-comfy collection has hit the stores this November, with a 24-piece capsule collection, combining high-end fashion aesthetics with adidas Originals’ urban sports style and hi-tech function.
The collaboration is meant to be a long term ‘relationship’ between Katrantzou and the brand that will focus both on clothing and footwear.
“I grew up, like so many other kids around the world, wearing adidas sneakers and I’m really excited about bringing my vision to such a global brand,” Katrantzou says.
“They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market.
“I’m really excited to be working with adidas on a line of apparel and footwear.”
The coveted Greek designer drew her inspiration by the medal winners in the early ’70s and ’80s. She managed to rework these iconic adidas looks
presenting the world of fashion with a completely colourful and dare-to-say wild apparel line.
“I admire Mary’s extraordinary sense of printing techniques, colours and silhouette that will bring another amazing new aesthetic to the adidas Originals women’s collection,” adidas’ sports global creative director, Dirk Schoenberger said.
Often inspired by art, music, pop culture, this ‘collision’ with Mary Katrantzou takes printing techniques and sportswear to a whole new level altogether.
For example, Katrantzou decided to embellish gold hardware on neon-coloured sneakers and track shoes, infuse architecture into fashion, opting for neoprene pullovers and body-con zip-up dresses, brought to life by abstract floral prints, stripes, mesh and lace. Subversive images, technicolour influences and a kaleidoscopic sense of femininity become one in her perfectly exaggerated collection. With only a few days in stores, the capsule apparel line has managed to sell-out at most selected selling points, making après-gym circuit of fashion lovers sprint to nab one of the triple-stripe creations.