Greece-based label Maa Boo swimwear started in 2013 “on a hot summer day” as a fun girl’s play with fashion between two childhood friends, Anna Tzelepi and Iloe Chatzispyrides. It soon evolved into an authentic swimwear brand offering a wide range of fits and shapes, respecting and celebrating the multiple facets of the female form.
In a country blessed with year-round sunshine, Maa Boo swimwear is intrigued and inspired not only by the iconic and world-renowned Greek summer, but also by long sandy beaches all around the globe, exotic motifs, the Californian beach culture and everything that can be – surprisingly – transformed into a print.
Their collections immediately gained reputation for their sophisticated but joyful patterns, the innovative colourways, the contemporary cuts and the soft fabrics that shape up the body imperfections in the most flattering ways.
In search of the perfect bikini or one-piece, Maa Boo swimwear is dedicated in creating unique designs with attention to detail, impeccable craftsmanship, durable materials and uncompromising elegance. Designs that capture the essence of an endless summer and that are adorned instantly by the free-spirited, bohemian-chic girls who know best that heart (or home) is where the sun shines bright; at the beach.
For the summer 2016, Maa Boo swimwear’s third collection is called ‘Happiness is free’ and conveys all of the brand’s strong elements: optimistic prints, unique colour combinations and a vast offering of designs that flatter all kinds of the female silhouette. A capsule collection of beachwear one-size dresses, beach towels, beach bags and pouch bags is also included this season in the ‘Happiness is Free’ collection.
Maa Boo swimwear’s dream is to participate and empower in the best way possible the “made in Greece” growth, therefore all designs are entirely produced in Greece.
To learn more about Maa Boo swimwear and to see their collections in full, visit their Facebook page: www.facebook.com/maabooswimwear/ and follow them on Instagram @maabooswimwear
* Article courtesy of the Greek Foundation: www.thegreekfoundation.com