Greece’s new international tourism campaign for 2009 was launched last week by the Tourism Development Minister Costas Markopoulos.

The campaign maintains the catchphrase “Greece, the True Experience”, but is embellished with a new logo and messages for foreign visitors.

The new campaign was developed by Greek agencies Ashley & Holmes with Karamella. The Greek minister said the advertising campaign is designed so that “people around the world will hear, see and feel Greece.”