Bob Jane T-Marts has signed on as a principle partner and major sponsor for South Melbourne FC in the 2013 and 2014 VPL season.

The brand has been closely associated with the team, having the official rights to the stadium in Albert Park from 1995 to 2011. The name Bob Jane Stadium represented the heartland of South Melbourne Hellas, with the logo plastered on the back of the team’s jersey for years. Now the sponsorship will include ground signage, scoreboard and multimedia advertising, and a number of other corporate benefits. The brand has invested thousands into the team, and have funded the Club’s Channel 31 for the year.

SMFC General Manager Peter Kokotis told smfc.com.au “we are delighted to welcome back an iconic Australian brand to the Club. The Bob Jane T-Marts brand was synonymous with South Melbourne FC through its naming rights of its stadium when it was refurbished in the mid 1990s. We look forward to working closely with the team at Bob Jane T-Marts and ask the South Melbourne faithful to support the sponsors that are supporting our great club”.

Jim Nanos, Chief Financial Officer of Bob Jane T-Marts was delighted to rekindle the relationship between the South Melbourne Football Club and Bob Jane T-Marts.

“We have a strong presence in Melbourne and look forward to supporting the club in 2013 – 2014,” he said.