Greek Australian entrepreneur and speed racer Aaron Zerefos has expanded his hold on the Australian drink distribution market with the acquisition of Fresco Beverages.
Fresco Beverages is the latest addition to Aaron Zerefos Enterprises’ existing portfolio of drinks, which also includes Aaron’s Organics, DrinkScene, Add Water, Ozone, Little Fox Coffee Roasters, C Coconut Water, Fiji Water and Milk Lab.
The acquisition is another success for Zerefos in 2025 after joining forces with Ordermentum, with their customer base reaching roughly 50,000 for this year.
The racer expressed great excitement over the move that furthers his development into the beverage distribution arena.
“What we are creating here is something very special, something Australia has never seen before,” Zerefos said in a press release sent to Neos Kosmos.
“Our other brands have grown in recognition throughout Australia and the US; C Coconut Water is liquid gold and is penetrating the Australian and US markets – we have 40ft containers on the water to New York as we speak.”
The Greek Australian further commented on his pleasure with the sales of their other drinks like Add Water, Aaron’s Organics, and Fiji Water (one of their key drinks that he has been selling now for over 20 years).
“Our DrinkScene brand includes products like Capi and Just Water, which people were talking about at the recent Expo West in California,” he said.
“Overall, it’s a great time to be expanding in the drink distribution space and the rest of 2025 is looking very exciting.”
