The collection, launched initially in the US and Canada οn Νοvember 20 and then released worldwide on November 23, will be sold in around 200 stores worldwide.

Artistic director at Lanvin, Alber Elbaz, has created the women’s collection with an extraordinary ambition for the Swedish chain store H&M (formerly Hennes and

Mauritz). For this collection Elbaz drew insipration from the codes of the Lanvin house in order to make every single piece identifiably the work of Lanvin.

Creative advisor at H&M, Margareta van den Bosch, described working with Alber Elbaz as an “ongoing fashion moment”.

“We’re thrilled to offer his masterpieces to our customers,” van ,den Bosch said.