Parents no longer need to worry about artificial colouring in their food and drinks when they shop at Aldi. The discount retailer has become the first supermarket chain in Australia to banish artificial colourings from its entire range of food products.
According to News.com Aldi managing director for buying, Stefan Kopp, said the move would ease some of the stress parents have when buying food and drinks for their children.
“While we completed the reformulation of our exclusive brands last year, we were determined to eradicate all artificial colours in the branded food products we sell as well,” Mr Kopp said in a statement earlier this week.
“We have worked closely with our suppliers in both our exclusive brand lines and branded items by reformulating and removing all artificial food colourings and substituting them with natural alternatives where necessary, or nothing at all.”
Artificial food colours are added to foods or drinks in powder or liquid form to enhance colour and appearance.
Research from the University of Southampton in 2007 revealed evidence of increased levels of hyperactivity in young children from consuming mixtures of some artificial food colours and the preservative sodium benzoate.
