Facebook is already a mammoth in online photo sharing, so it was only logical for them to take Instagram on board, an app that has popularised the sharing of mobile photography like no other.

With the acquisition, Facebook potentially has the power to get information about where people are taking photos, who senders are interacting with, and allow users to “like” photos. This makes prime set-up for advertisers to hop on the mobile photo bandwagon, access user information and allow advertisers to personalise user experience.
Is Instagram Facebook’s latest cash-cow then?

Probably, but it’s unlikely to stop people sharing mobile images.