The Children’s Medical Research Institute (CMRI) has launched the start of the 18th national Jeans for Genes campaign, encouraging the community to support medical research for the prevention and treatment of childhood disease in Australia. This year’s national Jeans for Genes day will be Friday 5 August and will help patch up some holes in medical research, leading to healthier generations of children.

“In 2011, it would be hard to imagine where we would be without the medical discoveries and innovative treatments that have been developed through the hard work of our dedicated scientists and researchers over the past 50 years. Wearing your jeans to school or work on Jeans for Genes day is an easy and fun way for all Australians to support the important work of our scientists,” said CMRI General Manager of Fundraising, Jane Endacott.

John Mangos is supporting this year’s Jeans for Genes campaign along with other high profile Australians including: singer and radio presenter Ricki-Lee Coulter; lead singer of Thirsty Merc Rai Thistlethwayte; former Olympic swimmer Kieren Perkins; actor Rhys Muldoon; and TV presenters and journalists Chris Bath and Sara Groen. In addition, a number of local and international celebrities ranging from Oscar winning actors Cate Blanchett, Marisa Tomei and Ewan McGregor, to celebrity chef Gordon Ramsay, and even the team behind champion racehorse Black Caviar, are supporting the Jeans for Genes campaign by donating a pair of their favourite jeans to be turned into works of art by leading Australian artists and auctioned at the Gala Dinner in September.

“CMRI research is dedicated to understanding our biological development and how our genes and cells work so that better treatments and cures for diseases can be developed. New discoveries in medical research may lead to the prevention or treatment of diseases that rob so many children of a healthy start to life,” explained Sir Lorimer Dods Professor Roger Reddel, CMRI Director.

For further information visit www.cmri.org.au