SBS will engage with younger audiences with the launch of SBS 2, on April 1. Touted as a bold and provocative channel, SBS aims to appeal to younger audiences aged between 16-39.
SBS 2 will be the new home for thinking 30 somethings and a place to share their passion for emerging cultural ideas and experiences with diverse content from around the world that SBS says is “edgy, adventurous and fun and connects audiences with the world”.
Friday night football will be on SBS 2 when the 2013-14 season of the Hyundai A-League kicks on in October. SBS 2 will broadcast one live blockbuster match every Friday night as well as the Hyundai A-League finals on a one hour delay. This will be the first time that the Hyundai A-League is broadcast on free-to-air TV.
“We know that younger audiences engage with SBS when we broadcast key content like Go Back To Where You Came From, East West 101 and Housos, but we want to give that audience a channel they can call their own and that is fully integrated with an online offering,” says Michael Ebeid SBS, managing director.
“SBS 2 will be a channel … all about giving our younger audiences content in the fast-paced way they want it, when they want it and on a device they choose to view it.”