In a much anticipated move, Greece’s Tourism Ministry announced a new campaign on Tuesday, promoting accessible sites for travellers who have mobility issues.The campaign will feature Paralympic athletes who will travel across Greece’s most popular sites in an effort to show that the country can rise to an internationally renowned destination.

The campaign will initially wander through the beaches of Attiki and Western Peloponnese and the protagonists of the video will evaluate the standards of accessibility infrastructure.

Focusing on the beaches of Alimos in Athens and Ilida near Olympia, that recently received an infrastructural upgrade improving their accessibility ratings as part of a project launched in 2018, sponsored by the Integrated Accessible Tourist Marine Destinations initiative.

The initiative is part of a joint E.U.-Greece programme set up by the European Regional Development Fund, that has directed €15 million to make Greece’s locations friendlier to people with accessibility issues.

Several beaches and tourist hotspots have already received upgrades while more municipalities across Greece are jumping into the accessibility-friendly bandwagon.

Public-private partnerships in hospitality, food and beverage and travel industries that aspire to make Greece a more modern place, maximising the positive experience for the visitor are on the up, which means helping people of all ages and physical limitations to immerse themselves in the warmth and hospitality of the Greek people is imperative.