Andrew Liveris, the President of the Brisbane 2032 Olympic and Paralympic Games, announced the Organising Committee’s first major contract is now on the market to deliver the Brisbane 2032 brand.

Major brand design agencies across the country are expected to vie for it as the Olympic logo for 2023 is expected to draw global recognition. However, Mr Liveris stressed that it is important for people across the community to be given the opportunity to participate in the brand design process, with community consultation, market research and market testing forming key elements of the brand development process.

“We want to deliver a compelling brand that reminds the world why they should come to Brisbane, stay and do business in Australia, and enjoy the Olympic and Paralympic Games along the way,” Mr Liveris said.

“South East Queensland’s superpower is our lifestyle, our ingenuity, our innovation, our entrepreneurship and our hospitality.

“To help us communicate our unique blend to the world in an increasingly crowded and noisy market, we will unite this message under the Brisbane 2032 brand. We want the Brisbane 2032 brand to reflect who we are as a region, state and nation. To do that, we need to hear from our community, industry, First Nations peoples, Paralympians, Olympians and beyond,” he said.

The Brisbane 2032 Olympic and Paralympic Emblems are the first step in delivering all the elements required to establish the brand, with many subsequent brand assets to be unveiled over the coming decade, including the mascot, licensing product, sport pictograms and more, the President of the Brisbane 2032 Games explained.

“We’re asking businesses to demonstrate their sustainability credentials, supply chain transparency, First Nations peoples engagement, and if they have operations based locally to Brisbane, Queensland and Australia. People have high expectations of our games and we too have high expectations of the businesses that will become part of the Brisbane 2032 story,” Mr Liveris added.