South Melbourne FC is teaming up with Directed, as the electronics company becomes the major sponsor of the club.
The announcement was made following South’s win against Melbourne Knights on Monday night by President Nick Maikousis and Chairman Bill Papastergiadis.
Directed is a leader in consumer electronics, enterprise technology, and IoT solutions, and has created products for the likes of Disney as well as telematics and connected technology solutions for automotive, mobility, and health sectors.
The company has over 25,000 retail outlets across Australia, New Zealand, South Korea, Japan and Canada.
As part of the sponsorship, Directed will showcase a selection of its brands with South Melbourne FC over the coming year.
The first brand to be highlighted will be Playermaker, an advanced sports motion-tracking system built into wearable footwear sensors.
Used by top sports clubs and academies worldwide it provides real-time data on player performance, enabling smarter training, injury prevention, and enhanced decision-making for athletes and coaches.
South Melbourne is looking implement Playermaker into its performance program.
Founder and CEO of Directed Steve Siolis said they’re excited about the partnership.
“It’s great to be sponsoring South Melbourne again. South Melbourne FC has a proud history of success over the journey, and we’re excited to be part of its future. The club’s ambition, professionalism, and commitment to excellence align perfectly with our values at Directed,” he said in a media release.
“Directed and South Melbourne FC are aligned in more than passion for the game. We both put high value on innovation, improving performance, success and community involvement.
“There’s a real energy around the club right now. From the players to the fans, there’s a sense of momentum and a drive for continued growth. We’re proud to support this iconic club and look forward to what’s ahead.”
He said they’re proud to support one of Australia’s most successful football clubs.
Maikousis and Papastergiadis were both thrilled to have Steve Siolis at South.
“I am excited with this and I am confident of a long-term relationship,” Nick said.
Papastergiadis said it was a historic day for the club as they embark on the National Second Division, which they’ll have Directed alongside for.
He called it a “coup” for the club.
“Football is being reinvigorated in Australia with the new league and we have a great partner with us in this journey. I am thrilled Steve will be with us on this journey.”
