Since serving their first signature Mr Papadopoulos souva, Jimmy Grants has become a favourite and now Sydneysiders are about to get their very own dose of Melbourne food culture.
As part of MAdE Establishment group, celebrity chef and MasterChef judge George Calombaris is getting set to open his first souvlaki bar in Newtown next month.
“Having lived in Sydney for the first four years of MasterChef, I fell in love with the culture and the best harbour city in the world,” Calombaris said.
“I’m so excited to bring Jimmy Grants as our first brand to Sydney.”
The inner west hub couldn’t be a more fitting location to continue the Jimmy Grants theme, having been an original stomping ground for Greek migrants in the 1950s and 60s and where Sts Constantine and Helen Greek Orthodox Church stands as a reminder on bustling King Street.
The store is part of an expansion plan that will see another store open in Sydney Central Plaza in October, with more locations expected to be announced across the city in 2018. Meanwhile, MAdE Establishment are said to be scouting potential locations to introduce Gazi and Hellenic Republic to the Sydney market.
With each Jimmy Grants store featuring a unique setup, Sydney will be following suit. Aside from the consistent blue neon signage now synonymous with the brand, builders will breathe new life into existing architecture using repurposed wood and recycled materials, while local artists will be brought onboard to create a graffiti mural for each store.
“Jimmy’s is all about celebrating our immigrant heritage and the healthy Mediterranean diet,” said Jimmy Grants’ general manager, James Sutherland.
“We started on a side street in Fitzroy, Melbourne, and we can’t wait to bring our delicious food and the Jimmy’s experience to the good folk of Sydney.”
But Jimmy Grants hasn’t turned its attention away from Melbourne just yet. With five stores across the city, there are already plans underway to add an eatery in St Kilda and at Chadstone Shopping Centre, and an expansion further north in Queensland in 2019.