Polk Audio has launched four new headphones specifically targeted to the sports and fitness markets. The company has even started a marketing campaign encapsulating its market positioning: “Performance starts hear”.
The UltraFit range includes in-ear and on-ear designs in a variety of colours. Aimed at consumers with active lifestyles, Polk claim the products are perfectly designed for exceptional sound quality and durability. They come with zippered cases and include Polk’s SecureFit design, which helps keep the headphones securely on the ear. In addition, the products have a water-resistant anti-microbial properties, as well as tangle-free plat planar audio cabling, and are designed with Kevlar-reinforced hinge points.
Street prices range from $50 to $100+, with the top-end UltraFit 3000 offering a three-button in-line remote control.
