Fashion entrepreneurs Daniel Contos, 33, and Georgia Moore, 32, have made headlines by acquiring their fourth mansion in Sydney’s upscale Vaucluse suburb, spending a total of $120 million.
The couple, behind the successful online clothing store White Fox Boutique, has seen global fame, dressing celebrities like the Kardashian sisters and Sofia Richie.
Their recent purchase, a $25 million five-bedroom house with harbor views, sits adjacent to their other properties, fueling speculation about a potential mega-mansion project.
Contos and Moore, debuting on the Young Rich List, have a combined estimated worth of $100 million.
Their brand, known for affordable yet stylish pieces, experienced a surge in revenue during lockdowns, particularly in activewear sales, with a 154 per cent increase in June 2021.
They have previously said the main driver of their success was their popularity on social media.
“I was working a full time job so I had no idea that it was going to be as big as it is now or be recognised by a lot of people I meet,” Georgia Moore-Contos previously told Daily Mail Australia.
“I didn’t have any money when I started the business so if we weren’t using Instagram I don’t think it would have grown as big as it has.”
While successful, the brand faced criticism for its environmental impact, with a video revealing plastic packaging and clothing waste.
Meanwhile Vaucluse, ranked third in Sydney’s highest-earning postcodes, continues to attract buyers with its breathtaking views and prestigious properties.